Installing displays to promote and make merchandise attractive to potential purchasers is a vital investment for any business in the retail sector. If customers are presented with unattractive, badly provisioned, shoddy, untidy displays, can they be blamed for walking away and taking their custom to another outlet?
The range of merchandising and display systems for the retail, commercial and architectural industry now available is extensive. Companies that specialise in this field, such as Peerless, design and manufacture standard and bespoke systems and components that are practical and attractive enough to enhance any retail environment. Such fittings attract customers to your business premises, enable them to find what they need, and inspire impulse purchases. The attractive yet unobtrusive designs, when well-stocked, leave customers with a positive impression of your business, encouraging them to return to make further purchases.
Creating display systems
Creating good display systems is a mixture of art, science and engineering. It is vital that designs are aesthetically appealing while also being practical. Careful analysis of intended use is key to achieving this. Every square foot of retail floor space should be optimised to generate as many sales as possible. There is no ‘one way fits all’ way of doing this, and the strategy for, say, a supermarket would be very different than for a boutique.
An attractive window display is vital for attracting the attention of passers-by, tempting them to enter your premises, even if they had not intended to visit. Window displays should be changed regularly to reflect different times of year and special events. Peerless offers several products that can be used to create retail display systems in windows and shop entrances.
Encouraging impulse buys
Choosing the optimum place to put the cheaper items and special offers that make up the bulk of impulse buys is important to maximise sales. When store layouts are designed, the ends of aisles are preferred for special offers, with clear signage to attract more attention.
Another place key to encouraging impulse buys, particularly of cheaper items, is near the checkout; by this stage the customer will have everything they intended to buy, but can be tempted into selecting some other items on a whim. Display stands are designed specifically to fit adjacent to the belts onto which customers pile their purchases. While they are waiting their turn, the stands holding the products are in their eye line and a casual purchase from the display is very likely.
A positive shopping experience
Merchandising systems and store layout provide retail premises with their atmosphere. An attractive store promotes a positive atmosphere and the customer then anticipates a rewarding shopping experience. A grid system may not be the most attractive layout, but it works well in supermarkets, where customers want the most efficient way of getting around the store. Shelving at the correct height and clear signage enables customers to find what they need easily.
Specialist merchants, such as jewellers, need to create a more intimate, luxurious atmosphere but with security in mind. Lockable glass display cases enable customers to clearly view products without compromising that security. Such display cases can be designed to fit into any size of shop.
Colours and materials
The colours used in display systems vary according to location. For example, a toyshop should use bright primary colours to create a fun atmosphere and providing a suitable space for children to play with the products can increase sales.
An investment in high-quality, efficient and attractive merchandising retail display systems such as those supplied by Peerless Designs will repay itself many times over.