The careful planning of a retail display system will increase its chances of success, allowing it to highlight products in an appealing way that engages your customers’ interest. There are many aspects to consider, but spending a good deal of time at this stage will be worth it in the long run as the resulting number of customers and purchases increase.
Choose the correct system
When planning retail displays, there can be a bewildering amount of choice. Peerless stock a wide range of wall and floor units, display tables and rails, the combination of which can create effective merchandising display systems. However, it is important to consider which type of system will best display your products and how it will fit into your store design. There are endless possibilities, but a well-designed system will draw customers’ attention to products and make your merchandise easy to access without causing any obstruction.
Once you select the correct type of unit, you must also consider materials, colours and design. These should enhance your store’s image, whether it is traditional, funky or futuristic. A poor choice will appear out of place and may distract customers from the products.
Not too much, not too little
An overcrowded store is off-putting to customers, and in the worst cases it can be hard for them to move around. If the front of your store has too many retail display systems, then people may refrain from even stepping through the door. Products piled onto shelves are unattractive to look at and make it hard for customers to find the items that they need.
On the other hand, too little merchandise will make your store appear dull, as if it has little to offer. Getting the balance right is key. Using displays with special offers or new products at the front of your store will draw customers in, while further units can guide them around.
It is important to remember that creating a retail display system is an ongoing task. While you need customer engagement, it can leave displays untidy when shoppers handle products. Ensure that staff keep an eye on the displays throughout the day and tidy them whenever necessary. Empty shelves will not sell products, so always keep your shelves well stocked.
Enhance your retail displays
Merchandising display systems should be visually appealing, but a display that appeals to all the senses can be even more successful. The use of music in stores creates a friendly, welcoming atmosphere, but make sure that it suits your store’s image. The latest hits might fit well in one shop, but another might attract customers with a more classic sound.
From encouraging customers to try on clothes to letting them handle display items that they can later purchase, the use of product touching allows shoppers to form sensory attachments to merchandise. However, you can also feature certain items in locked cabinets to give an aura of high value, making them even more desirable. If your store is selling edible products, then offering samples of certain foods to taste will promote customer interest.