The retail sector is at the heart of commerce in the UK, and at Peerless believe that it should occupy a central role in the development of best practice in sales and merchandising. The way that businesses display goods is crucial to how successful their sales will be.
In the retail sector, this can make the difference between healthy profits and miserable returns. Here are a few tricks of the trade that can help your retail business thrive rather than just survive.
Ingenious layouts that encourage great sales are as much a science as a work of art. The design of certain systems may relate to specific purposes, types of merchandise or customer shopping habits, depending on the store location. For example, supermarkets tend to use straightforward retail displays, presenting goods in aisles between units. They also use promotional gondolas at the end of each shelving section which can attract customer attention, especially for impulse buys.
When customers are shopping for clothing or jewellery, however, they are more likely to find an angular floor layout. Here, the aim is to create an aesthetically pleasing display to draw them in. With these layouts, colour, style and lighting all play an important part in generating a visually attractive feature.
Loop floor plans guide customers between shelving and displays along a specific route. Larger department stores tend to employ this method so that customers must pass through many sales areas before they reach the one that they are looking for in the first place. In terms of both angular and loop layouts, the shape and style of the retail display unit used will differ according to the product.
When a retailer is confident about a floor plan, the next issue is to decide on the display system that will enhance the stock rather than detract from it. Selecting the perfect hardware associated with visual merchandising, such as manufacturing shelving systems and other components, is key to this and at Peerless we pride ourselves on having a great track record of designing and manufacturing excellent quality systems.
Positioning is key, as many retailers place their most consumable items towards the back of their premises. Goods with a higher margin can then line the route to cheaper or more commonplace products. At certain times of the year, retailers place seasonal goods front and centre to maximise sales. It also pays to remember that most customers turn to the right when they enter a store.
It is vital that you change your displays so that seasonal items don’t become outdated as the year progresses. Fresh stock should garner the most attention, so we recommend that you display new items in their proper groups. When you invest in our display units and shelving, we ensure that you receive the very best advice on the most versatile and cost-effective products available.